Home Stager Advice: De-Personalized Design With Personality

One 21st Century value we cherish as homeowners is the idea of living in a home that reflects us, that one’s home should be defined by the rules that one sets for oneself, not by received wisdom.

Yet, when trying to sell a home in a market that is very slow moving (to say the least), traditional strategies of planning a one-size-fits-all approach to interior design tends to sentence us to a life in a home with no personality.

But there are ways and means of finding a balance. And there are ways to stick to the traditional home stager advice of de-personalizing a space enough to welcome a prospective buyer without having to live on Planet Beige. To help outline this discussion, guest writer Tali Wee is here to inject some personality to the whole de-personalized question …


Throughout the past few decades, home staging has made its way from fringe circles to the mainstream. The cause for this movement is likely due to the fact that home staging can significantly increase a home’s resale value. It’s particularly beneficial for sellers of homes with excessive clutter or outdated architecture.

In today’s somewhat tepid housing market, sellers often find themselves living in a depersonalized house indefinitely. As they wait for the house to sell, they may feel like they are living in someone else’s home. How can sellers combine traditional home staging advice with their own unique style so that it’s comfortable and universally appealing? Here are five ideas you can take from staging to create a home that is both sellable and livable.

House appropriate colors

Few things turn away potential buyers quite like loud, unusual colors. That’s why home stagers usually recommend painting and decorating with neutral colors. For home sellers with more vibrant tastes, that doesn’t have to mean sticking to tan or white (though they’ll certainly work well).

As this guide shows, subtle shades of earth tones like brown, blue, green and even some reds will do well in rooms with a lot of glass, wood or stone. Coffee-colored wall paint can bring out the full color of hardwood floors. With so many colors available on the palette, sellers shouldn’t settle for a color that doesn’t feel right.


Image via Shutterstock

When sellers paint their home exterior, they should keep in mind the character of the neighborhood. While beige will do an excellent job of highlighting the lush greens of nearby trees, such a muted color might not work as well for a Victorian home. Bold colors can be used to highlight architectural features.

For those vibrant-minded sellers who just can’t say no to exciting colors, there’s still one last solution. Choose more neutral colors for permanent features, such as the walls or exterior, and save the color for accents, such as pillows, couches and other touches that the buyer can easily change. By painting neutrally and accenting boldly, sellers can keep a touch of the colors they love without giving the prospective buyer a redecorating hassle.